Although personalising your cover letter with the recipient’s name is always best, using 'To Whom It May Concern' in a cover letter is better than not using any greeting at all. We explain the right times to use this phrase and provide 6+ alternatives.
‘To Whom It May Concern’ is acceptable in these two situations:
1. If you’re writing a prospecting cover letter
When you send your job application to companies to see if they have any open positions, you probably won’t have a direct contact person to address.
In that situation, use ‘To Whom It May Concern’ if you can’t find a suitable contact person.
You can also use a prospecting letter (also called a speculative cover letter) to ask for the right point of contact for your application.
Have a look at this example of a prospecting letter in the body of an email:
Prospecting Letter Example (Text Version)
To Whom It May Concern,
I’m writing to ask if you have an opening for an experienced receptionist at your organisation. I’d love to contact the person in charge of recruitment for this role as I’m interested in discussing the possibility of working for your company.
Yours faithfully,
Betty Fischer
2. If you’re providing a letter of recommendation
If you’re writing a recommendation letter for a former colleague or employee as one of their chosen CV references, you can use ‘To Whom It May Concern’ (unless the person you’re writing the recommendation for provides you with a specific contact person to address).
The person who reads your recommendation letter won’t expect you to know whom to address the letter to.
Here’s a ‘To Whom It May Concern’ example used to start a letter of recommendation:
Recommendation Letter Example (Text Version)
To Whom It May Concern,
I’m writing to confirm that Carole Birkins was an employee at FarmTrust Ltd. for three years.
In that time, she dedicated herself to becoming one of our top-performing business analysts and volunteered for projects that were beyond her role. I highly recommend Carole for this position.
Please feel free to contact me anytime by phone on 07351 382 124 or via my email, [email protected].
Yours faithfully,
Mario Bennett
How to use ‘To Whom It May Concern’ in an email or letter
If you must start a cover letter for an email or one sent by post with ‘To Whom It May Concern’, here’s how to do it properly:
Use ‘Yours faithfully,’ if your cover letter starts with ‘To Whom It May Concern’, or another opening without a person’s name
Use ‘Yours sincerely,’ if your cover letter starts with a person’s name
How to replace ‘To Whom It May Concern’
If the job advert doesn’t include the contact person’s information, you can find alternatives for ‘To Whom It May Concern’ by following these four tips:
1. Check the company website
Companies often have an ‘About Us’, ‘Team’, or ‘Company Directory’ page that lists their employees’ names and current job titles.
At a minimum, you’ll find a general information email inbox where you can send a request to learn the name or title of the person you’re addressing your letter to.
Type in this site search format and fill in your target company’s website and job title information, like so:
site:companyname.com “job title”
site:companyname.co.uk “job title”
3. Visit the company’s LinkedIn profile
Search for the company’s profile on LinkedIn. On the top of the company’s page is a hyperlink that prompts you to ‘View all [number] employees’.
You can click that link and then scan the list until you find the person or job title you’re looking for.
Find a contact person by searching your target company’s employees on LinkedIn.
And if the company has thousands of employees, try narrowing your search with the ‘Location’, ‘People’, and ‘Job Title’ filters.
4. Contact the company
Call or email the company to ask for the contact person’s name, job title, and work email address. But don’t forget to explain why you need the information, or you may be confused for a spammer.
Reaching out to the company shows the employer you’re willing to take the initiative and are genuinely interested in the job.
Just remember that emails include your name, so if you prefer to remain anonymous before sending off your application, place a call instead.
6 ‘To Whom It May Concern’ Alternatives
Starting your cover letter with ‘To Whom It May Concern’ can make you seem old-fashioned and impersonal. So here are six better options:
The standard greeting for cover letters is ‘Dear’ followed by your contact person’s title, surname, and a comma.
Below are examples of how to address a cover letter with the contact person’s name:
Dear Mr White,
Dear Ms Rodney,
Dear Mx Taylor,
Remember these points when choosing a title:
Use ‘Mr/Ms’ if you know the employer’s gender. If a female contact has a preference they’ve mentioned in the job advert, use ‘Mrs’ or ‘Miss’.
Use ‘Mx’ if the gender of the contact person is unclear, if they have a unisex name like Jessie, Alex, or Jamie, or if they use ‘they’ pronouns. (You can also use ‘Dear [Full Name],’ to avoid offending the reader.)
2. Dear [Job Title],
If you know the contact person’s position but don’t know their name, you can address them by their job title. For example:
Dear Managing Director,
Dear Human Resources Manager,
Dear Human Resources Director,
Dear Customer Service Manager,
Dear Head of Sales,
3. Dear [Department Name],
If you know the name of the department you’re applying to, try addressing your cover letter like this:
Dear Sales Department,
Dear Human Resources Department,
Dear Finance Department,
Dear Customer Service Department,
Dear Marketing Department Manager,
4. Dear Recruiter,
If you’ve done your research and still can’t find a contact name, job title, or department, address your cover letter to the recruiter, like so:
Dear Recruiter,
Dear Recruiting Manager,
Dear Recruiting Team,
5. Dear [Position You Want] Hiring Team,
Beginning your cover letter ‘Dear [Position You Want] Hiring Team,’ is a great way to emphasise the job title you’re seeking.
Here are three examples of how to address the hiring team for your target position:
Dear Graphic Design Specialist Hiring Team,
Dear Accounting Intern Hiring Team,
Dear Marketing Manager Hiring Team,
6. Dear [Creative Nickname],
You can also use a creative nickname to open your cover letter — but only if the job description’s tone and directions make it clear that the recruiter values unique, creative applications.
Creative nicknames instead of ‘To Whom It May Concern’ are also used to start these example cover letters:
Dear Future Boss,
Dear Leader of Data,
Dear David Brent of [Company Name],
‘To Whom It May Concern’ FAQs
If you’re still unsure of what to write in a cover letter and whether ‘To Whom It May Concern’ is appropriate for your application, here are some frequently asked questions and answers about this phrase:
However, keep in mind that emails often have a more informal tone, so consider using a more personalised greeting if possible.
2. Is ‘To Whom it May Concern’ suitable for all types of cover letters?
‘To Whom it May Concern’ can be used for many types of cover letters, including job applications, business inquiries, and general inquiries.
However, you should always try and find a specific person to address the letter to if possible, as doing so can increase the chances of your letter being read and considered.
3. How do you properly format ‘To Whom it May Concern’ in a cover letter?
‘To Whom it May Concern’ is typically formatted as the first line of the cover letter, followed by a colon or a comma. Here are two examples: