Marketing Cover Letter Example

If you’re a skilled communicator with talent for strategising, budgeting, and managing social media, then a job in marketing is perfect for you.

However, as promotion, persuasion, and storytelling are crucial qualities in the marketing industry, you’ll need to perfect your marketing cover letter to get the job you want.

To convince employers that you’re perfect for the job, here are three expert marketing cover letter tips to help you write your own.

1. Target the employer with the right marketing keywords

Successful marketing is about finding out what the consumer wants and showing them that you’ve got it — your cover letter is no different.

You know from the job description that the employer is looking for someone with specific job-specific skills, such as analysing data, creating content, researching trends, and spearheading campaigns.

So the first thing the employer will want to know is whether you have the right skills to help them achieve their goals.

Employers often use applicant tracking software (ATS), which determine which candidates are qualified for a job by checking their CVs and cover letters for relevant skills, job-specific keywords, or years of experience.

Even if the employer doesn’t use an ATS, they’ll scan your cover letter for the right skills and keywords — and they’ll only read your cover letter more thoroughly if you have them.

To give you a head start, here’s a list of marketing skills that frequently appear in marketing job adverts:

• Adaptability
• Networking
• Sales skills
• Customer service
• Email marketing software (e.g., Mailchimp)
• Familiarity with Microsoft 365 tools (Excel, Word, Outlook)
• Sales and marketing software
• Social media management
• Video editing software (Apple Final Cut Pro, Premiere Pro)
• SEO tools (Ahrefs, Accuranker)

2. Use numbers when listing your achievements

Success in the marketing industry is measured with data, so using numbers to express your achievements makes it easier for marketing employers to understand how capable you are.

Adding examples of your achievements in your cover letter’s body text and using numbers to back them up will show employers that you’re results-driven.

Here are some examples of how to effectively quantify your marketing achievements:

• Increased company X’s Instagram followers by 350% within one month of onboarding
• Increased company X’s Ahrefs Domain Rating (DR) from 52 to 58 by attaining 19 relevant backlinks, helping fuel 23% website organic traffic growth
• Trained a team of 9 marketing specialists, all of whom contributed to improving company revenue by 13% in 2020

3. End your marketing cover letter with a memorable closing statement

Closing your cover letter is like closing a marketing deal – you want to satisfy both parties.

To come across as confident but not pushy, reiterate how you can add value to their company and add a line thanking the employers for considering your application.

After that, you can list your contact details again to help employers reach you more easily and hopefully update you with good news about your application.

Lastly, end with a professional sign-off like ‘Yours sincerely’ or ‘Yours faithfully’ to avoid sounding overly familiar.