Marketing Manager CV Example

In today’s competitive job market, you need to successfully advertise your skills, training, background, and work experiences to make a positive impression on employers.

You already know you’re qualified for the marketing manager position, so don’t let a dull CV stop you from getting a dream marketing manager position with great pay and benefits.

Here are four important tips you can use to earn more interviews for marketing manager roles:

1. Highlight your marketing and management skills

When an employer skims through hundreds of applications, one of the important things they look at is the skills on your CV that are relevant to the vacant role.

First, list your hard skills — technical skills you learned from school or marketing courses, training, and practical job experience.

Here are some of the most applicable hard skills for your marketing manager CV:

• Contract negotiation
• Developing marketing strategies
• Documenting and categorising data
• Evaluating marketing staff performance
• Knowledge of marketing software and tools
• Market research studies
• Sales forecasting

Additionally, being a marketing manager means you need several soft skills. Soft skills (also known as transferable skills) are tied to how you interact with your colleagues and clients.

For instance, include examples of your people skills on your CV to prove you have more than just marketing talents.

Here are some other soft skills relevant for a marketing manager position:

2. Apply a professional format to your marketing manager CV

When an employer has to work through a messy or chaotic CV formatting job, they’ll immediately have a negative impression of a candidate even if the candidate is clearly qualified. To avoid submitting a disorganised application, follow a standard CV layout.

A clear CV format includes the following details:

• CV title
• CV personal statement
• work experience section
• education section
• key skills
• hobbies and interests CV section or an additional section like ‘Certifications’

However, depending on your professional background, these details may be moved around a bit. For instance, you may choose to follow a skills based CV format to emphasise your skills rather than your work experiences.

Using a skills based CV helps employers focus more on your professional abilities and expertise rather than the gaps or shortcomings in your work history.

3. Use hard numbers to showcase your marketing and managerial achievements

Marketing managers regularly use data to convince customers to buy their products and services. Including such data in your marketing manager CV is just as important as it is when you’re doing marketing work, because in both cases you’re marketing yourself and your knowledge to a third party.

So rather than simply listing duties in your CV, try to quantify your accomplishments with data (also known as hard numbers on a CV) from past jobs to make your future employer realise how you’d be an asset to their company.

Here are some examples of hard numbers in a marketing manager CV example:

Notice that these statements have two things in common. Each statement:

1. describes collected data either in currency amounts or percentages
2. expresses the amount of time spent to make this progress

These hard numbers focus on the candidate’s ability to drive customer traffic and increase revenue, and give the recruiter a brief rundown of what their selling points are.

And to show your attention to detail, mention brands you’ve worked with and software programs you can use that are relevant to the open position.

Specific details boost your credibility and let potential employers know that they don’t need to train you to use their existing tools and applications.

4. Only list information related to being a marketing manager

Finally, make sure that your CV only highlights details related to high-level marketing work.

A recruiter might find a multiple-page CV too tedious and complicated. Irrelevant information like unrelated hobbies or out of place skills will make employers lose interest in your application.

Your marketing manager CV shouldn’t go beyond two pages to avoid the risk of losing your potential employer’s attention while they review it.